Brand Spotlight: Rhoback, available now at Alabama Outdoors!
Posted by Sophie Palmer | Alabama Outdoors on Nov 9th 2026
One of our best sellers and the only collegiate Rhoback available in-store in the Greater Birmingham Area!
Rhoback is a brand founded on activity. By creating pieces you can wear from a workout to a smoothie stop, they have changed the game in athleisurewear. Their premium, buttery-soft fabric and iconic movement-first construction have put them on the map. Additionally, Rhoback’s signature collegiate wear is one of the brand’s top lines. Alabama Outdoors is your exclusive store offering Rhoback’s Collegiate Apparel in-store in the Greater Birmingham Area, and today we’re talking with Zac Warren, our Men’s Apparel Buyer, to hear about his favorites.
I sat down with Zac, who brought the brand to AO. I wanted to answer some frequently asked questions and get the inside scoop on Rhoback the brand, his favorite pieces, and what makes them so special. So next time you’re online or at your local AO, you can feel confident shopping for your next favorite Rhoback top, Q-zip, or hat. Read below to find out more about this brand that is sweeping guests off their feet!
What makes Rhoback Special?
Sophie: So, Zac, Rhoback has been a bestseller at our 5 retail locations since we introduced it in August of 2025. What sets this brand apart from the many options our guests might turn to first?
Zac: "It all comes down to the feel and the performance. You would think this is just a brand for your everyday golfer, but it’s much more than that. What started as a brand with fun printed polos has grown into a full lifestyle brand that you can wear for any activity ... It has become one of the most consistent brands we carry. Customers continue to come back to Rhoback after buying their first piece."
What does Rhoback do differently?
Sophie: Rhoback's success is no fluke. What features do their products have that are changing the game in athletic wear?
Zac: "Polos are where most customers shop for their first Rhoback buy. They have 4-way stretch and are super breathable, which matters a lot in an Alabama summer. My favorite call-out is their collar. They hold their shape and don’t get that curled up 'bacon collar’ that can be extremely annoying-- guys know what I’m talking about. My personal favorite item is the Hesi Performance Hoodie. It was our top seller for AO last year, and it shows in the quality of the piece. It is one of the softest hoodies I have ever worn. It can also go with you all day. Whether it’s cool mornings on the golf course or lounging around on a college football Saturday."
Why shop Rhoback at AO?
Sophie: You've mentioned that Rhoback has had massive success at Alabama Outdoors. Why should shoppers come to us for their next Rhoback pick?
Zac: "The biggest reason is that you can come see it and feel it for yourself. Rhoback is a brand you must touch to fully understand why they’re so popular. As the largest Rhoback retailer in Alabama, our guests will have access to the largest assortment before making any decisions. Our staff members wear it daily, so they can help you find the right product and the right fit across our large selection. If our stores lack the exact item you are looking for, we can always help you track it down from another location."
What does AO offer in collegiate options that other retailers don't?
Sophie: In particular, Collegiate Rhoback has done exceptionally well. Why do you think that is? What sets our Collegiate offering apart from competitors?
Zac: "As a big fan of college sports-- Roll Tide-- I’m always looking for high-quality items that still showcase my fandom. Rhoback speaks directly to that. It lets you show off your team without buying a low-quality T-shirt that typically doesn’t last. Here in Alabama, people take their football very seriously. That’s why we made sure to deepen our selection with both Alabama and Auburn products. We also offer LSU, Ole Miss, and Mississippi State to those fans who have relocated to our state."
Finally, what would you tell someone who is still on the fence about purchasing Rhoback?
Sophie: What is your advice to those who are interested, but hesitant to switch to Rhoback from their current athleisurewear faves?
Zac: "Start with one piece. Grab a polo or a Hesi Hoodie and wear it for the week. We offer a 60-day return window – but I’d bet that that piece becomes the first thing you reach for in your closet. You won’t have to replace your whole closet either – it fits alongside everything you already own. If you’re unsure about sizing or styles, come see us in any of our locations, and we’ll get you set up with exactly what you’re looking for."
Did Zac convince you? Want to shop these picks for yourself? Explore our Rhoback selection here! Our customer service line or any of our locations would also be happy to assist you in purchasing Rhoback!
